Page 39 says "what is it that we want to mean, and what modes and genres are best for realizing that meaning?. . . what social, representational and communicative function do genres have?"
Throughout the article, Kress goes into what significance differenciating genres have to texts and what can come of mixing the genres together. By separating genres and making certain texts more specific to those reading and interacting with the piece, a person is more able to relate and understand what the point is that an author is trynig to get across to his or her reader(s). Reading the Kress article as a whole was somewhat difficult for me just because it seemed to jump around a considerable amount, and thus was hard to follow and stay interested in at times. I found it interesting, however, how Kress was able to put so much thought into why text and the use of technology in texts is important and critical in grabbing a reader's attention. This brought my mind to think more about why authors do what they do, and realize that there usually is more of a purpose behind each part of a text or story or multimedia involved in any sort of piece or text or website.
When the superfluous intricacies of Kress' piece are boiled down to the essence of his quote, i found that his claim applies nicely to our current project. Of course the material itself matters when creating a text but the medium or genre by which the text is portrayed is as big a participant in defining the message as any. Whereas most people discredit Kress for his pretentious tone and difficult theories, I agree with Kress and Ashley's post asserting that the delivery of a text is crucial. Whether a piece is a website, book, note, sculpture, etc. speaks to its tone and emotion which ultimately creates a multidimensional message indefinable by mere text (in its literal sense).
When the superfluous intricacies of Kress' piece are boiled down to the essence of his quote, i found that his claim applies nicely to our current project. Of course the material itself matters when creating a text but the medium or genre by which the text is portrayed is as big a participant in defining the message as any. Whereas most people discredit Kress for his pretentious tone and difficult theories, I agree with Kress and Ashley's post asserting that the delivery of a text is crucial. Whether a piece is a website, book, note, sculpture, etc. speaks to its tone and emotion which ultimately creates a multidimensional message indefinable by mere text (in its literal sense).